All case studies
Real Estate / Paid Social
Dubai Property Investment — Paid Social Campaign
A property investment lead generation project focused on audience segmentation, creative optimization, and improvements in lead acquisition efficiency.
- Brand
- Dubai property investment project
- Period
- Jul 2024 – Oct 2024
- Platforms
- Meta Ads, Landing pages, Lead reporting
01
Overview
A property investment lead generation project focused on audience segmentation, creative optimization, and improvements in lead acquisition efficiency.
02
Business challenge
Lower the cost of acquiring property investor leads while increasing the number that qualify.
03
Campaign objective
Grow qualified leads within a fixed paid social budget.
04
Strategy
- Target audience research.
- Meta Ads audience segmentation.
- Creative and messaging optimization.
- Lead generation funnel analysis.
05
Execution
Built segmented Meta campaigns with tailored creative and messaging for investor audiences.
06
Optimization
- Campaign reporting and performance evaluation to guide budget and creative adjustments.
07
Results
Resume-reported
₹9.49 lakh
Campaign budget
Resume-reported
30%
Increase in qualified leads
Resume-reported
25%
Reduction in CPL
Resume-reported
40%
Landing page conversion lift
Resume-reported
50%
CTR increase
Resume-reported
15%
Lower acquisition cost
Figures are from the resume.
08
Supporting evidence
Campaign screenshotsScreenshot to be added
Ad creativesScreenshot to be added
Lead reportScreenshot to be added
CPL comparisonScreenshot to be added
Landing page evidenceScreenshot to be added
A focused paid social engagement showing how segmentation and creative iteration improve lead acquisition efficiency.