DEEPANSHU ARYAPERFORMANCE MARKETING

DEEPANSHU ARYA

Performance Marketing Specialist | Google Ads | Meta Ads | Growth Marketing

Turning Marketing Spend Into Measurable Growth.

I help e-commerce and real estate businesses grow through data-driven advertising, lead generation, funnel optimization, and performance marketing.

My approach combines audience research, creative testing, campaign optimization, and conversion tracking to improve marketing efficiency and business outcomes.

Explore My Case Studies Download Resume
  • Google Ads
  • Meta Ads
  • E-commerce Growth
  • Real Estate Lead Generation
  • Marketing Automation

Results at a glance

Performance That Matters.

I focus on the metrics that connect marketing activity to business outcomes, from customer acquisition and lead quality to purchase conversions and return on ad spend.

Resume-reported

$13,500+

Meta Ads spend managed

ShopDenzy · E-commerce

Resume-reported

4.5X

Return on ad spend

ShopDenzy · Meta Ads

Resume-reported

120+

Purchases generated

ShopDenzy · Meta Ads

Resume-reported

Up to 60%

Lead qualification via Google Ads

Dodani Group · Dubai real estate

Resume-reported

Up to 35%

Lead qualification via Meta Ads

Dodani Group · Dubai real estate

Figures as reported in my resume. Original campaign reports available on request.

Portrait of Deepanshu Arya

About me

About Me

Performance marketing driven by data, experimentation, and business outcomes.

I am a performance marketing professional with experience across e-commerce, real estate, and B2B marketing. I specialize in planning, executing, and optimizing paid advertising campaigns that focus on measurable outcomes.

My work includes managing Meta Ads and Google Ads campaigns, researching target audiences, testing creatives, optimizing landing pages, analyzing campaign data, and improving lead quality and customer acquisition.

I also work on marketing funnels and automation workflows that help businesses capture, nurture, and convert leads more effectively.

I believe successful marketing goes beyond impressions and clicks. It requires understanding the customer journey, tracking the right metrics, and continuously improving campaign performance.

Paid acquisition

Meta Ads and Google Ads built around purchases, qualified leads and ROAS.

Creative testing

Structured experiments on hooks, formats and messaging.

Funnels & tracking

Landing pages, Pixel, Conversions API and clean reporting.

Lead quality

Judging campaigns on qualified leads, not raw volume.

View my experience

Featured case studies

Campaigns, strategy and outcomes.

How I approach e-commerce growth and real estate lead generation — from challenge to optimization.

01 · E-commerce / Direct-to-Consumer

Scaling E-commerce Sales With Meta Ads

ShopDenzy · 2025 – Present

An e-commerce performance marketing project focused on improving purchase acquisition, advertising efficiency, and the customer journey from ad click to checkout.

$13,500+

Advertising spend

4.5X

ROAS

120+

Purchases

Meta AdsShopifyMeta Pixel
Read case study 02 · Real Estate / International Property Investment

Generating Qualified Leads for Dubai Real Estate

Dodani Group

Real estate lead generation campaigns designed to reach potential property investors and improve the quality of incoming leads.

Up to 60%

Google Ads lead qualification

Up to 35%

Meta Ads lead qualification

$14–$15

Webinar cost per lead

Google AdsMeta AdsLanding pages
Read case study 03 · Real Estate / Paid Social

Dubai Property Investment — Paid Social Campaign

Dubai property investment project · Jul 2024 – Oct 2024

A property investment lead generation project focused on audience segmentation, creative optimization, and improvements in lead acquisition efficiency.

$10K

Campaign budget

30%

Increase in qualified leads

25%

Reduction in CPL

Meta AdsLanding pagesLead reporting
Read case study

Metrics shown are resume-reported; see each case study for context.

Additional work

Supporting projects

B2B / Business Services · Mar 2022 – May 2023

Business2Sell — B2B Social Media Marketing

Developed B2B social media content strategies, analyzed audience engagement, and supported brand visibility and lead generation through content optimization.

30%Increase in social engagementResume-reported

Google Sheets · MailerLite · AiSensy · Pabbly · AI tools

Marketing Automation & Webinar Funnels

Marketing workflow projects involving registration forms, lead capture, Google Sheets tracking, email follow-ups, WhatsApp reminders, and webinar communication.

Lead nurturing workflow

Illustrative process map
  1. Lead Source
  2. Landing Page
  3. Lead Capture
  4. Lead Tracking
  5. Email / WhatsApp Follow-up
  6. Webinar Attendance
  7. Conversion Tracking

Experience

Professional experience

Paid advertising and lead generation across e-commerce, real estate and B2B.

  1. Performance Marketing Specialist — E-commerce

    Jan 2025 – Present

    ShopDenzy

    • Managed Meta Ads campaigns focused on purchases and ROAS.
    • Worked on creative testing, audience segmentation, and retargeting.
    • Optimized Shopify funnels and customer acquisition.
    • Monitored campaign performance and prepared reports.
    • Worked with conversion tracking and advertising analytics.
    $13,500+ Meta spend4.5X ROAS120+ purchases

  2. Performance Marketing Executive & Marketing Trainer

    Present

    Dodani Group

    • Managed paid advertising and lead generation for Dubai property projects, including Damac, Danube, and Azizi.
    • Worked on campaign optimization and lead qualification.
    • Developed and supported webinar marketing funnels.
    • Trained real estate agents in digital marketing and campaign scaling.
    • Worked on lead nurturing and conversion-focused marketing processes.
    Up to 60% Google lead qualificationUp to 35% Meta lead qualification

  3. Digital Marketing & Social Media Executive

    Mar 2022 – May 2023

    Business2Sell

    • Developed B2B social media content strategies.
    • Analyzed audience engagement.
    • Supported brand visibility and lead generation.
    • Monitored social media performance and reporting.
    30% engagement increase

Skills

Skills and expertise

Performance Marketing

  • Google Ads
  • Meta Ads
  • Paid Search
  • Paid Social
  • Campaign Optimization
  • Audience Research
  • Audience Segmentation
  • Retargeting
  • Creative Testing
  • Budget Allocation

E-commerce Growth

  • Shopify Marketing
  • Purchase Acquisition
  • ROAS Optimization
  • CPA Analysis
  • Conversion Rate Optimization
  • Customer Acquisition
  • Product Advertising
  • Purchase Funnel Optimization

Real Estate Marketing

  • Real Estate Lead Generation
  • Property Investor Targeting
  • Google Ads for Property
  • Meta Ads for Property
  • Lead Qualification
  • Lead Nurturing
  • Webinar Marketing
  • International Real Estate

Analytics & Tracking

  • CPL
  • CPA
  • CPC
  • CTR
  • Conversion Rate
  • ROAS
  • Google Analytics
  • Meta Pixel
  • Conversions API
  • Campaign Reporting
  • Performance Analysis

Marketing Automation

  • Email Marketing
  • WhatsApp Marketing
  • Google Sheets Lead Tracking
  • MailerLite
  • AiSensy
  • Pabbly
  • Funnel Design
  • Lead Nurturing Workflows
  • AI-Assisted Marketing

Creative & Productivity

  • Canva
  • VEED.IO
  • ChatGPT
  • AI creative & content tools

Process

How I Approach Performance Marketing

  1. STEP 01

    Research

    Understand the business, customer, competition, and target audience.

  2. STEP 02

    Strategy

    Define the campaign objective, offer, audience, funnel, and success metrics.

  3. STEP 03

    Execution

    Build and launch campaigns, develop creative variations, and establish tracking.

  4. STEP 04

    Optimization

    Analyze performance, test hypotheses, improve targeting, and optimize acquisition costs.

  5. STEP 05

    Measurement

    Evaluate results against business objectives and use data to guide future decisions.

Contact

Let's Talk About Performance Marketing.

I'm open to Performance Marketing Specialist and Performance Marketing Manager opportunities where I can contribute to paid advertising, campaign optimization, lead generation, and measurable business growth.

If you're looking for someone who combines campaign execution with analytical thinking and conversion-focused strategy, let's connect.

Contact Me Download Resume
Emailaryadeepanshu567@gmail.comPhone+91 96346 53673