E-commerce / Direct-to-Consumer
Scaling E-commerce Sales With Meta Ads
An e-commerce performance marketing project focused on improving purchase acquisition, advertising efficiency, and the customer journey from ad click to checkout.
- Brand
- ShopDenzy
- Period
- Jan 2025 – Present
- Platforms
- Meta Ads, Shopify, Meta Pixel, Conversions API, Campaign reporting
Overview
An e-commerce performance marketing project focused on improving purchase acquisition, advertising efficiency, and the customer journey from ad click to checkout.
Business challenge
Grow online purchases while maintaining efficient acquisition costs and improving the customer journey.
Campaign objective
Drive profitable purchases from Meta Ads while keeping cost per acquisition under control.
Strategy
- Audience research and segmentation.
- Creative testing and messaging optimization.
- Retargeting to re-engage relevant visitors.
- Campaign budget and performance optimization.
- Shopify funnel optimization.
- Conversion tracking and performance reporting.
Execution
Developed and optimized Meta Ads campaigns using audience performance insights, creative experimentation, retargeting, and conversion data.
Worked on the Shopify purchase funnel to reduce friction and improve the path from product discovery to checkout.
Optimization
- Reviewed campaign performance regularly to identify opportunities for improved customer acquisition efficiency.
- Shifted budget toward audiences and creatives with stronger purchase signals.
Results
₹12.82 lakh+
Advertising spend
4.5X
ROAS
120+
Purchases
20%
Reported CPA reduction
30%
Reported conversion rate improvement
25%
ROI improvement
Figures are from the resume. They may not all refer to the same campaign period.
Supporting evidence
The project demonstrates my approach to e-commerce performance marketing: testing creative concepts, optimizing audience targeting, monitoring acquisition efficiency, and improving the customer journey through data-driven decisions.