Real Estate / International Property Investment
Generating Qualified Leads for Dubai Real Estate
Real estate lead generation campaigns designed to reach potential property investors and improve the quality of incoming leads.
- Brand
- Dodani Group
- Platforms
- Google Ads, Meta Ads, Landing pages, Lead tracking, Webinar funnels
Overview
Real estate lead generation campaigns designed to reach potential property investors and improve the quality of incoming leads.
Business challenge
Generate relevant property inquiries while balancing lead volume, qualification rates, and marketing efficiency.
Campaign objective
Increase the share of qualified investor leads across Google and Meta.
Strategy
- Audience research and investor segmentation.
- Google Ads targeting based on search intent.
- Meta Ads audience targeting and creative testing.
- Lead generation landing pages.
- Lead qualification and campaign analysis.
- Webinar registration and follow-up funnels.
- Performance reporting and ongoing optimization.
Execution
Used Google Ads and Meta Ads to reach potential investors through different stages of the customer journey.
Supported webinar campaigns and follow-up workflows designed to educate prospects and move them further into the funnel.
Optimization
- Analyzed lead qualification outcomes to evaluate lead quality rather than relying only on total lead volume.
Results
Up to 60%
Google Ads lead qualification
Property lead generation
Up to 35%
Meta Ads lead qualification
Property lead generation
Webinar funnel
~10%
Webinar conversion rate
Webinar funnel
Property lead results and webinar results come from separate funnels and are shown separately.
Supporting evidence
This project demonstrates my ability to approach real estate marketing through audience research, intent-based advertising, lead qualification, and funnel optimization.